Korean Cosmetics: Why Do Asians Love These Products?
Korean cosmetics are a popular in Asia and quite impressively, they are capturing the Western lands as well with similar prominence.
Go into a beauty shop and Korean cosmetics can never be missed. Their popularity goes beyond the Korean borders. With the widespread fame of Korean pop culture, Koreans’ influence on other people has gone a long way – from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still new in the market, but they have been accepted so easily that their counterparts have been dramatically challenged. In fact in 2009, Korea’s cosmetics industry grew by 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all manufactured from pure, natural ingredients, which make them all the more attractive to beauty enthusiasts. They are beautifully and fashionably packaged that women are so attracted to them. This kind of packaging is deemed higly important for trendy women.
The high spendings on cosmetics and skincare products in Korea are never a question as being physically gorgeous is a great deal to South Koreans. And because they have sort of set the criteria for what beauty should be – fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, imitating them.
You can see how a lot of Asian women are going crazy for over Korean products. One evident edge of Korean cosmetics over their competitors is the price. Apparently, Korean cosmetics are cheaper than other top Asian and Western brands yet promise the same or even better results. Moreover, Korean cosmetics are inexpensive as they follow a simple distribution scheme (from headquarters straight to distribution outlets) thereby cutting operational costs.
Korean cosmetics have built their niche all through outthe world so that Korea’s image has gone from kimchi to everything.
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